December 28, 2023

Building Tomorrow: Why December is the Prime Time to Invest

December is the best time to invest in construction and rental technology. Learn why and stay ahead of the competition.

As the construction and rental industry winds down for the year, December emerges as a strategic window of opportunity for businesses to invest in cutting-edge technology. Let’s explore why this month is the perfect time to embrace innovation and set the stage for a successful upcoming season.

1. Fresh Memory of the Previous Season's Challenges:

The end of the year brings with it a unique advantage - a fresh memory of the challenges faced during the previous rental season. This provides a golden opportunity to identify pain points that technology can address. By leveraging this firsthand experience, businesses can tailor their tech investments to enhance efficiency and overcome specific operational hurdles.

2. Planning and Budgeting for the New Year:

December marks the close of the calendar year, prompting businesses to reflect on their performance. Planning and budgeting for the new year allow companies to allocate resources for technology investments strategically. This proactive approach ensures that businesses start the year with a clear plan, focused on leveraging technology to improve operational processes.

3. Time for Testing and Training:

The period between rental seasons offers a welcome respite, creating an excellent opportunity to implement and test new rental technologies. This downtime facilitates comprehensive training for the team on these systems without the pressure of a busy season. Come peak season, a well-trained staff minimizes the risk of disruptions, ensuring a seamless integration of technology into daily operations.

4. Implementation and Integration:

December allows for a phased implementation of rental technology. Businesses can initiate the introduction of new tools or systems on a small scale, ensuring a smooth integration with existing processes. This gradual approach minimizes the potential for disruptions and allows for real-time adjustments based on feedback, guaranteeing a successful adoption of the new technology.

5. Optimizing Processes for Efficiency:

With insights gained from the previous season, businesses can identify bottlenecks and inefficiencies in their rental processes. Investing in technology during December provides a timely opportunity to address these issues and streamline operations. This commitment to optimization translates to improved efficiency and heightened customer satisfaction in the upcoming season.

6. Competitive Advantage:

Being an early adopter of rental technology positions businesses as forward-thinking and customer-focused. The implementation of innovative solutions before competitors provides a competitive advantage, potentially attracting more clients in the upcoming rental season. (Consider implementing Frenter for a competitive edge.)

7. Negotiating Better Deals:

As the year draws to a close, suppliers and vendors may be more open to negotiations, offering favorable terms. At Frenter, we’re committed to offering 20 free units for early adopters! Capitalizing on this opportunity can result in significant cost savings on the acquisition of new rental technology. December, therefore, proves to be a financially prudent time to make strategic investments that will propel your business forward.


In conclusion, December is not just a time for holiday festivities; it's a strategic juncture for construction and rental businesses to invest in technology. By seizing this opportunity, businesses can address challenges, optimize processes, and gain a competitive edge, setting the stage for a successful and innovative year ahead.