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Frenter was created for you.

At Frenter we have one goal: make your life easier as you launch and scale your equipment rentals business.

Meet the Frenter Executive Team

Zachary Laberge
Founder
- Successful startup founder & serial entrepreneur - Influences the company roadmap & journey
Alexander Mills
Founding COO
- Serial entrepreneur focused on leadership & management - Capitalizes on new revenue opportunities to scale growth
Joseph Cameron
Vice President Of Business Development
- Strategic Problem Solver - Sales Focused Entrepreneur & Coach
Benoit Druet
Marketing Analyst
- Digital marketing specialist and UX expert - Supports the back-end experience with data insights
Joe Molina
Chief Technical Officer
- Veteran UI/UX Product Lead - Agile digital design specialist focused on growth

At Frenter we have one goal: make your life easier as you launch and scale your equipment rentals business. It means so much to our team that it’s exactly what we’re putting on the “About Us” page - our one singular mission is to make your business better. After all, aren’t you offering that type of service to your own customers who you’re renting equipment to?

We saw a major flaw in the equipment rentals industry - it’s outdated. There’s tons of tedious back-end work and that all adds up to confusion and frustration for your customers at the front end of the business. We asked ourselves “What’s the point of all this new advanced technology we have access to if it’s not easy to use and doesn’t legitimately help you?”

That’s why we combined every solution you could possibly ask for into one platform. That’s what we do. We make cool stuff that’s easy to use and lets automate all those obsolete tasks, offer your customers a better user experience, reduce your headache and hassle down to zero, and fall back in love with your business again (partly because it’s bringing in a lot more money!)

Frenter helps hundreds of rental business owners

Start their growth journey.

Our Values
How the Frenter Team works
Our unique community-focused values keep us motivated and excited as a team
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Check out our Blog
January 25, 2023
The Benefits of Using Rental Software for Construction Equipment Rentals
Discover the advantages of using rental software for managing construction equipment rentals. Streamline your operations, increase efficiency, and improve customer service with the help of a reliable rental management system.
January 25, 2023
Top Features to Look for in Equipment Rental Software
Discover the must-have features to look for in equipment rental software, including inventory management, scheduling, invoicing, & more. Learn how the right software can streamline your equipment rental business & improve overall efficiency
January 5, 2023
4 Tips For Successful Equipment Rental Inventory Management
Rental inventory management is the intricate and precise process of getting the most out of your equipment by buying, storing, tracking, scheduling, and maintaining it. Here are a few recommendations for rental inventory management.
View all posts

How can our team support your business?

Get a 14-day free trial to see how we can help you launch or expand your business with our all-in-one equipment rental platform. Our clients experience an average of 20% growth in the first month.
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