006: Roger That Podcast | Josh Nickell, American Rental Association

Josh Nickell, from the American Rental Association (ARA), discusses the rental industry and the impact of COVID-19. He shares his personal journey into the rental industry and highlights the opportunities and growth in the sector. Josh emphasizes the importance of investing in technology, training, and process improvement during the offseason. He also discusses the benefits of attending the ARA Show, the largest equipment and event rental convention in the world. Josh concludes by addressing the trends and challenges in the rental industry and provides advice for both young and established rental companies.

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The American Rental Association (ARA) is the largest international trade association for owners of equipment and event rental operations and manufacturers and suppliers of rental equipment. Advancing the equipment and event rental community is the central goal that drives every decision we make as an association. As rental continues to evolve, ARA employees and members are working together to build a strong future for our industry.