Press Release

Frenter Raises $1 Million USD in Seed Round Funding

Set to bring a new era of technology to Asset Management in the Heavy Equipment Market

Halifax, NS, May 23 — Frenter announced today that it has successfully raised $1 million USD in seed round funding. The B2B SaaS company plays a unique role in the heavy equipment market, specializing in asset management solutions. The investment will enable Frenter to further enhance the robust technology build into the platform, expand its customer base, and solidify its position as a driving innovator in the heavy equipment industry.

With this latest funding round, Frenter is poised to accelerate its growth and extend its reach to serve even more companies operating in the heavy equipment market. The investment will fuel ongoing development efforts, enabling Frenter to enhance its software offerings and deliver innovative solutions tailored to the evolving needs of its customers.

Founder and CEO of Frenter,  Zach Laberge, expressed gratitude as they closed the round of funding, saying, "We are thrilled that investors see the value behind our vision. This investment will connect our solutions to a wider audience, helping the people who need it most to benefit from better asset management in the heavy equipment industry. It’s going to help businesses reduce costs and drive sustainable growth."

A key investor in this seed round share in the excitement and recognize the immense potential of Frenter's disruptive technology. Here's what they had to say:

Danielle Strachman, Managing Partner at 1517 Fund, stated, "At 1517 we are very excited to be part of the Frenter journey to scale their business. We love when founders go after overlooked large business arenas and have been very impressed with their growth thus far!"

With its asset management platform, Frenter is helping businesses transform the way they track and manage their equipment assets. By leveraging real-time data and insights, companies can optimize utilization, minimize downtime, and make data-driven decisions that drive operational efficiency.

Media Contact:
Sean Reibeling
Director of Marketing

Note: This fundraising round was led by 1517 Fund, renowned for its support of technology startups through pre-seed and seed funding. Additional investors included LAUNCH, LOI Ventures, Invest Nova Scotia, Venture Grade, DKAM Ventures, Bill Barrett, and multiple other angel investors.